With over 25 years shaping the visual identity of iconic IPs across games, film, and animation at studios including ILM and Electronic Arts (EA), my passion lies in translating ambitious ideas into visually stunning, compelling realities. My expertise spans the full creative lifecycle: from initial concept art and visual development (specializing in character design) to art direction and leading high-performing creative teams.

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My journey evolved into strategic leadership, including serving as Co-Founder and Chief Creative Officer (CCO) at Giant Cranium XR. In this role, I led the company's creative strategy, managed client relationships from initial needs assessment to final solution delivery, and built key international partnerships to expand our capabilities in the immersive tech space.

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Most recently, as Co-Founder and Head of Production/Creative Lead for the LBE game "Wayfarer" at Geeky Insights, I moved beyond traditional creative boundaries to architect the crucial operational backbone for modern remote production. I designed and implemented "The Trunk" – a centralized Single Source of Truth pipeline using Infinity PM – structuring workflows for concepts, scripts, art, assets, and shot tracking to enable efficiency and scalability.

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Recognizing the transformative power of emerging technology, I actively implemented Artificial Intelligence across the production workflow. This included pioneering a rapid script-to-animatic pipeline (leveraging Claude, Eleven Labs, Dzine AI, and RunwayML) and generating high-quality marketing visuals and consistent character assets with AI tools. My focus is always on strategically integrating technology to enhance creative output and streamline processes, drawing upon my deep AAA and film experience to guide these modern tools effectively.

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Stepping up to fill early-stage needs at Wayfarer, I also authored the initial Game Design Document (GDD), defining core game loops and mechanics, showcasing adaptability and a commitment to holistic product success.

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As an innovative and execution-focused leader (Plum Assessment: Innovation, Execution, Persuasion) with high Emotional Intelligence (EQ), I excel at building collaborative environments, mentoring talent, and translating vision into tangible results. I believe a robust, adaptable pipeline is essential for unlocking creative potential and ensuring team well-being. My ultimate ambition is to build an animation studio where such systems empower creators, including future talent like my daughter, to bring their unique stories to life.